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Rethinking Beef & Business with Philly CowShare

Need something with a little more meat to it than candies and fruit cakes this holiday season? Why not let Philadelphia CowShare help your winter menu find the beef?

philly cowshare logo

Philly CowShare ensures that all the cuts of meat you see in their logo go to hungry homes.

Philly CowShare is the innovative organization that acts as the middleman between you, the consumer, and the farmers and meat processors who produce local, nutritious grass-fed beef. Since part of Philly CowShare’s unique mission is to ensure that all of the beef finds a home, the company sells its beef in bulk, with shares ranging from 1/8 cow (43 pounds of beef) to a full cow (344 pounds).

Jessica Moore, founder and owner of Philly CowShare, says the program gives consumers a direct connection to the process that brings their beef to the table. “We have a production protocol for the business we have to adhere to [in order to] sell cattle under our brand,” Moore says. This, she says, includes learning all about the cattle-raising practices of local farmers. “We give [the customers] all this information so that we can explain and give the customer that connection to the source for the meat.”

In addition to cheapening the cost of being a sustainability-minded meat-eater, cow-pooling also simplifies meal-planning and even provides a way for consumers to gauge their meat consumption. “It invites you to have that conversation with yourself, ” Moore says, noting that when a consumer buys beef from a supermarket, “you’re not adding up in your head how much poundage you’re buying over a period of time.”

Philly CowShare even offers customers another way to get the most beef for their buck by encouraging group orders (see: a ready-made flyer for those seeking to cow-pool).

Of course, with an idea as good as this one, Moore is looking to expand the business into pork territory. Currently working through the research and development of this expansion, she reports that, when compared to cattle-raising, pig raising is (get this) a whole different kind of animal.

“[Pigs] are somewhat destructive in their nature … They strip the forest, knock down trees, dig up the roots, eat the grass,” she says. This means that a label like “grass-fed” doesn’t really mean much when applied to pigs; getting all-natural pork is not quite as simple as just swapping pigs for cows in a big grassy field. “In about three days you would have a big field of mud,” she says. “That’s what they do. They root.”

While Moore perfects her sales pitch for pork, head on over to the Philly CowShare website for more information about the company, who should buy what, and the beef itself. Happy sharing!